Sheila Butler

I'm

About

Professional creative leader with 20 years of experience in design and digital media. Skilled in relationship-building and team concept development with extensive experience in both design and development. Excellent interpersonal, written, and verbal communication skills allow me to effectively and efficiently bridge gap between creative concepts and execution.









Resume

Professional creative leader with 20 years of experience in design and digital media.

Summary

Sheila Butler

  • 384 Sycamore Street, Vernon Hills, IL.
  • 773.354.2278
  • sbutler@goodegg.net

Education

BFA Graphic Design

  • Eastern Illinois University

Knowledge

Applications

  • Sketch
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • After Effects
  • GreenSock
  • RevJet
  • Sublime
  • Git
  • DCO
  • JavaScript/HTML/CSS
  • Pug/Node.js
  • DoubleClick

Professional Experience

Allstate

2015 - Present

Northbrook, IL

  • Creative lead in establishing digital brand standards and guidelines.
  • Digital brand governance
  • Key facilitator in agency relations
  • Development of concepts and execution of designs to meet business needs.
  • Responsible for creating an in-house digital display department, increasing production while substantially cutting marketing budgets.
  • Develop and implement Allstate digital workflows. As a result, workflow efficiencies increased by 50-70%.
  • Development and execution of branded social advertising.
  • Lead in creative testing strategies. Increased digital engagement rate by 32%.
  • Creative lead in digital animations across multiple AOR’s.
  • Build and manage animation portfolio to re-purpose across multiple creative avenues.
  • Design and develop animated mobile app takeovers.
  • Provide guidance and best practices for creative hand-offs.
  • Provide accessibility testing to ensure compliance with W3C Web Content Accessibility Guidelines (WCAG)
  • Work with development teams to implement strategic efficiencies.
  • Building unbreakable, internal relationships across key departments.
  • Strong attention to detail, a positive attitude and a collaborative personality.

Goodegg Interactive - owner

1998 - 2015

Chicago IL

Provided extensive design and programming services to a broad range of agencies, clients and brands; bringing unique solutions to each assignment. Services and assignments include: Project Manager, Creative Director, Designer and Programmer. Also provided testing, delivery and maintenance between technology, design and strategic communications. Client list including but not limited to:

  • American Medical Association
  • Bader Rutter
  • DDB
  • Discover
  • Edelman
  • General Growth Properties
  • Jones Lang LaSalle
  • Leo Burnett
  • National Marine
  • The University of Chicago

Portfolio

Walmart Protection Plan
Digital experience
Bundle
A/B testing strategy
Renters
Creative strategy
Social
Branding
Mobile
Branding / animation
Web
My Chicago Athlete
Web
Women's Health Specialists
Web
Red Kite Recruiting

Skills

  • Interaction Design
  • Visual Design
  • Art Direction
  • Illustration
  • Animation
  • Video
  • Html & CSS
  • Javascript
  • GreenSock

Software

  • Adobe Creative Suite
  • Sketch
  • Illustrator
  • Photoshop
  • After Effects
  • Animate
  • Sublime
  • Git
  • Jira








Testimonials