Sheila Butler

I'm

About

Professional creative leader with 20 years of experience in design and digital media. Skilled in relationship-building and team concept development with extensive experience in both design and development. Excellent interpersonal, written, and verbal communication skills allow me to effectively and efficiently lead a team from creative concepts to execution.









Resume

Professional creative leader with 20 years of experience in design and digital media.

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Summary

Sheila Butler

  • 384 Sycamore Street, Vernon Hills, IL.
  • 773.354.2278
  • sbutler@goodegg.net

Education

BFA Graphic Design

  • Eastern Illinois University

Knowledge

Applications

  • Sketch
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • After Effects
  • GreenSock
  • RevJet
  • Sublime
  • Git
  • DCO
  • JavaScript/HTML/CSS

Professional Experience

Trade School

Creative Automation Director
2020 - Present

Atlanta - Remote

Lead creative team in the development and duplication of digital content across all channels for The Home Depot. This includes, but not limited to display units, digital banners, social media, and design templates.

  • Establish workflow efficiencies by 70%, using dynamic automation processes across multiple digital executions.
  • Establish the vision and guide best-in-class digital solutions.
  • Digital visionary who identifies growth opportunities for the agency.
  • Review, audit, and optimize creative campaigns to ensure accuracy, functionality and maintain brand standards.
  • Provide day-to-day oversight of creative technology operations and execution of strategic vision for innovative growth.
  • Leader in creative problem solving and the ability to thrive in an ever-changing, often chaotic, fast-paced creative environment.
  • Development of custom solutions with in-depth understanding and expertise of select technologies based on client and agency needs.
  • Govern technology system preferences and configurations, constantly testing new ways of working.
  • Provide effective direction through all phases of digital executions - internally and with external partners.

Allstate

Art Director
2015 - Present

Northbrook - Full-time

  • Creative lead in establishing digital brand standards and guidelines.
  • Digital brand governance
  • Key facilitator in agency relations
  • Development of concepts and execution of designs to meet business needs.
  • Responsible for creating an in-house digital display department, increasing production while substantially cutting marketing budgets.
  • Develop and implement Allstate digital workflows. As a result, workflow efficiencies increased by 50-70%.
  • Development and execution of branded social advertising.
  • Lead in creative testing strategies. Increased digital engagement rate by 32%.
  • Creative lead in digital animations across multiple AOR’s.
  • Build and manage animation portfolio to re-purpose across multiple creative avenues.
  • Design and develop animated mobile app takeovers.
  • Provide guidance and best practices for creative hand-offs.
  • Provide accessibility testing to ensure compliance with W3C Web Content Accessibility Guidelines (WCAG)
  • Work with development teams to implement strategic efficiencies.
  • Building unbreakable, internal relationships across key departments.
  • Strong attention to detail, a positive attitude and a collaborative personality.

Goodegg Interactive - owner

1998 - 2015

Chicago - Full-time

Provided extensive design and programming services to a broad range of agencies, clients and brands; bringing unique solutions to each assignment. Services and assignments include: Project Manager, Creative Director, Designer and Programmer. Also provided testing, delivery and maintenance between technology, design and strategic communications. Client list including but not limited to:

  • American Medical Association
  • Bader Rutter
  • DDB
  • Discover
  • Edelman
  • General Growth Properties
  • Jones Lang LaSalle
  • Leo Burnett
  • National Marine
  • The University of Chicago

Portfolio

The Home Depot
Digital experience
The Home Depot
Creative strategy
The Home Depot
Digital experience
Walmart Protection Plan
Digital experience
Allstate Bundle
A/B testing strategy
Allstate Renters
Creative strategy
Allstate Social
Branding
Allstate Mobile
Branding / animation
Web
My Chicago Athlete
Web
Women's Health Specialists

Skills

  • Interaction Design
  • Visual Design
  • Art Direction
  • Illustration
  • Animation
  • Video
  • Html & CSS
  • Javascript
  • GreenSock

Software

  • Adobe Creative Suite
  • Sketch
  • Illustrator
  • Photoshop
  • After Effects
  • Animate
  • Sublime
  • Git
  • RevJet








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