Sheila Butler

I'm

About

Professional creative leader with 20 years of experience in design and digital media. Skilled in relationship-building and team concept development with extensive experience in both design and development. Excellent interpersonal, written, and verbal communication skills allow me to effectively and efficiently lead a team from creative concepts to execution.









Resume

Professional creative leader with 20 years of experience in design and digital media.

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Summary

Sheila Butler

  • 1255 Danforth Ct., Vernon Hills, IL.
  • 773.354.2278
  • sbutler@goodegg.net

Education

BFA Graphic Design

  • Eastern Illinois University

Knowledge

  • Sketch
  • Figma
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • After Effects
  • GreenSock
  • RevJet
  • Sublime
  • Git
  • DCO
  • JavaScript/HTML/CSS
  • Jira/Confluence
  • Agile Scrum Methodology

Professional Experience

UScellular

Senior Manager Digital Design
2021 - Present

Chicago

Lead digital design team in producing strategic visual designs to represent UScellular's digital identity across multiple platforms including web, mobile, and connected devices.

  • Make data driven recommendations and produce future-focused experiences that help meet business goals.
  • Own relationships with vendors and multi-functional leaders to ensure all to drive digital solutions and processes are effective and accurately aligned.
  • Provide strategic creative design and UX direction for all digital platforms.
  • Partner closely with marketing, brand and development teams to develop digital design concepts that advance brand strategy.
  • Ensure the consistency of the brand's digital tone and presence throughout the user experience.
  • Present design solutions and decisions to internal partners and senior executives.

Trade School

Creative Automation Director
2020 - 2021

Atlanta - Remote

Lead creative team in the development and duplication of digital content across all channels for The Home Depot. This includes, but not limited to display units, digital banners, social media, and design templates.

  • Establish workflow efficiencies by 70%, using dynamic automation processes across multiple digital executions.
  • Establish the vision and guide best-in-class digital solutions.
  • Digital visionary who identifies growth opportunities for the agency.
  • Review, audit, and optimize creative campaigns to ensure accuracy, functionality and maintain brand standards.
  • Provide day-to-day oversight of creative technology operations and execution of strategic vision for innovative growth.
  • Leader in creative problem solving and the ability to thrive in an ever-changing, often chaotic, fast-paced creative environment.
  • Development of custom solutions with in-depth understanding and expertise of select technologies based on client and agency needs.
  • Govern technology system preferences and configurations, constantly testing new ways of working.
  • Provide effective direction through all phases of digital executions - internally and with external partners.

Allstate

Art Director
2015 - Present

Northbrook - Full-time

  • Creative lead in establishing digital brand standards and guidelines.
  • Digital brand governance
  • Key facilitator in agency relations
  • Development of concepts and execution of designs to meet business needs.
  • Responsible for creating an in-house digital display department, increasing production while substantially cutting marketing budgets.
  • Develop and implement Allstate digital workflows. As a result, workflow efficiencies increased by 50-70%.
  • Development and execution of branded social advertising.
  • Lead in creative testing strategies. Increased digital engagement rate by 32%.
  • Creative lead in digital animations across multiple AOR’s.
  • Build and manage animation portfolio to re-purpose across multiple creative avenues.
  • Design and develop animated mobile app takeovers.
  • Provide guidance and best practices for creative hand-offs.
  • Provide accessibility testing to ensure compliance with W3C Web Content Accessibility Guidelines (WCAG)
  • Work with development teams to implement strategic efficiencies.
  • Building unbreakable, internal relationships across key departments.
  • Strong attention to detail, a positive attitude and a collaborative personality.

Portfolio

UScellular
E-commerce
UScellular
My Account app
The Home Depot
Digital experience
The Home Depot
Creative strategy
The Home Depot
Digital experience
Walmart Protection Plan
Digital experience
Allstate Bundle
A/B testing strategy
Allstate Renters
Creative strategy
Allstate Social
Branding
Allstate Mobile
Branding / animation
Web
Arity
Web
My Chicago Athlete
Web
Women's Health Specialists

Skills

  • Interaction Design
  • Visual Design
  • Art Direction
  • Illustration
  • Animation
  • Video
  • Html & CSS
  • Javascript
  • GreenSock

Software

  • Adobe Creative Suite
  • Sketch
  • Illustrator
  • Photoshop
  • After Effects
  • Animate
  • Sublime
  • Git
  • RevJet








Testimonials